Landing pages
for The Fabulous.
Modular landing pages built for A/B testing
The Fabulous marketing team tested dozens of landing page variations to encourage premium subscriptions. Development focused on translating the team’s designs into responsive, cross-browser pages, with close attention to visual detail and clean, reusable code.
A modular structure allowed sections to be reused and combined into new variations, reducing development time without rebuilding every page from scratch. The examples below show how these shared components supported different layouts and campaigns.
Some of these modules later formed part of The Fabulous for Work website.
