Date in a Dash.
Five years of design for a London speed dating company
Date in a Dash brings singles of all ages together through speed dating events in London. Over our five-year collaboration, I designed and built a range of website prototypes, a logotype, web banners and print designs for their event listing platform. Many of the designs are still in use.
One of the main design challenges was fitting plenty of information into each event card while keeping it easy to scan: the date, venue, price, ticket availability for women and men, and a venue image. I worked on the layout and visual hierarchy so visitors could quickly compare events and find the details they needed.
Alongside the website work, I created more than 300 web banners to promote their events. Each had its own character, helping build excitement around upcoming events and supporting ticket sales.
